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Carpet care

New Carpet

Brintons velvet carpet

It will not harm your carpet if you vacuum it as soon as it has been laid and at regular intervals after that, even if it does not look particularly dirty. A new carpet will contain some short fibres which will be removed by vacuuming. The amount of short fibre which is removed from the carpet in the first few weeks after installation can look very dramatic, but it is in reality only a very small proportion of the pile weight and will in no way affect the carpets performance.

Regular cleaning will help to keep your Brintons carpet looking good for years!

Here are a few tips to help:

Barrier mats

Barrier mats are used to help keep your carpet clean. All types of flooring get dirty although some show soiling more than others. Wool rich carpets, because of the nature of the wool fibre, will generally hide soiling better than synthetic products and will also be easier to clean. However, it is a good idea to use small mats or an offcut of your new carpet in kitchen doorways or in other areas where the carpet is next to a hard floor to prevent greasy spots spreading to the carpet. Doorways where there is street access will also benefit from a small offcut or rug. Please remember to keep these mats clean so that soil does not spread onto the carpet.


Vacuuming is the most important thing you can do to keep your carpet clean. You cannot over vacuum a carpet! Brintons recommend an upright vacuum cleaner with a cylindrical brushing action for cut pile carpets such as our patterned Axminster ranges and for Majestic, Finepoint and Bell Twist.

Spillages and stains

Important: Never rub or over wet your carpet when trying to remove marks

It is very important to clean up spillages as soon as they occur. 

Do not rub as this will roughen & untwist the pile

  • Solid residues should be gently removed by scraping with a knife. 
  • Greasy residues can be treated with an oil/grease remover sprayed onto an absorbent cloth. Blot frequently but do not rub. 
  • Liquid spillages should be blotted up as far as possible with a clean, white cloth or absorbent tissue. Then use a WoolSafe-Approved shampoo solution or trouble shooter spray for upholstery and carpet. Moisten the area of the stain and then blot thoroughly with clean tissue or cloths. Repeat as necessary and allow to dry thoroughly before walking on the area. A wet suction vacuum cleaner can also be used to remove spillages and the trouble shooter spray from the carpet. Do not use water in the machine however, as you do not want to over wet the carpet.
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Please see our Stain Wizard for specific spillage and stain removal. If in doubt consult a professional cleaning company. Brintons recommend the use of WoolSafe-Approved Operators and Chemicals for the professional removal of stains.

Go to for more information.

Professional cleaning methods

To maintain the appearance of carpet, professional overall cleaning is sometimes beneficial.

A number of systems are available as follows:

a. Absorbent Powder - Suitable for use on Brintons carpets

In this system, impregnated compound is spread evenly over the surface of the carpet and brushed in with cylindrically rotating brushes. Once the powder is dry, it is vacuumed up using a very strong vacuum cleaner.

b. Dri Foam (cylindrical) - Suitable for use on Brintons carpets

A low crystallising shampoo solution is fed from a container onto cylindrically rotating brushes, which are closely followed by an extraction device. Once dry, thorough vacuuming is required to remove the dried residue from the pile.

c. Dri Foam (rotary) - This system is not recommended for Brintons carpets

Based on the floor buffing system, with slower head rotation, either rotary brushes or absorbent pads are used. The shampoo solution is applied to the machine pads or sprayed onto the surface of the carpet and the machine is moved over the surface. The treated pad absorbs soil from the carpet and holds it until the pad is next cleaned. Unfortunately this system has a roughening and flattening effect so is not considered suitable for Brintons carpet.

Deep cleaning

Hot Water Extraction - Suitable for use on Brintons carpets

This is generally considered the most effective method for overall cleaning of carpets. It is basically a spray and extract system using a weighted head tool or one with integral cylindrically rotating brushes. Shampoo solution is sprayed into the pile of the carpet and vacuumed back into the machine by the vacuum head, which pass immediately behind the sprays.

Woolsafe logo

Brintons recommend the use of WoolSafe-Approved Operators and Chemicals for the professional removal of stains.

Go to for more information.

This advice is offered as a service to Customers, and Brintons Carpets Limited will not be liable for loss or damage or injury arising out of any action taken based on this advice.

For further information please telephone 01562 635446 or e-mail technical enquiries.

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