Blog articles in 2017

Brintons joins Carpet Recycling UK

Increasingly, businesses, householders and local authorities are looking for better alternatives for the recycling of unwanted carpet materials. Brintons are proud to now be a member of Carpet Recycling UK, a not for profit membership association working to increase the recycling of carpet waste across the UK.

Carpet Recycling UK help to ensure that the growing demand for carpet recycling services is met. Through innovation in end-of-life solutions for carpets they envisage a world where 100% of all carpet waste is diverted from landfill through either re-use or recycling.

Many of our current retailers offer a takeback service and can recycle the carpets that they uplift from your homes. If you would like more information then do take a look at the Carpet Recycling website for more advice and recommendations.

We are fully committed to striving to improve the products and services we offer to all of our customers while minimising any negative environmental impacts or safety risks. We already recycle our yarn and thread waste to create our Brinfelt underlay and look forward to working with Carpet Recycling UK to further improve our efforts.

Brintons at Wool Fusion

Wool Fusion is the latest celebration of wool spearheaded by HRH The Prince of Wales' Campaign for Wool. As part of Wool Week 2017 the exhibition features an impressive collection of fabrics, photography, furniture and fashion all showcasing the beauty and versatility of this natural material. The campaign has inspired everyone from designers to manufacturers, high street brands to bespoke retailers all of which are represented in the exhibition.

Brintons collaborated with textile designer Angie Parker to create an axminster stair carpet design named Fryktlos. The pairing of the collaboration between Angie's organic, handwoven style with our custom QuickWeave process allowed the design to be swiftly reproduced in a large quantity using the Brintons signature 80% wool/20% nylon blend.

Image  - Angie Parker's original handwoven design

Whilst not everyone is lucky enough to commission their own flooring design we wanted to show what is possible within wool and fitted on the main stairwell this carpet knits together pieces installed both upstairs and downstairs, ensuring visitors transition from wool installation to wool installation is seamless. 'Fryktlos' embodies the fusion between the independent design community and established bodies like us who are both invested in the wool industry - we hope you like it!

Image - Our bespoke QuickWeave axminster carpet

To see some more pictures from the Wool Fusion event take a look at our Instagram.

‘Touch’ at Decorex

Celebrating 40 years in 2017, Decorex is internationally renowned for being the destination where interior design professionals gather to discover the finest and most coveted luxury products from new, emerging and established talent.

Creating a space that looks good is important, but interiors are more than this, they help you relax; welcome family and friends or get cosy and comfortable. At Decorex this year four interactive areas are being created to explore sight, sound, smell and touch through displays that embrace all of these design senses.

We have been thrilled to collaborate with Country Life magazine, British Wool and two other leading interiors brands - Zoffany and Roger Oates - to explore the tactile possibilities of wool and create the ‘Touch' feature area. This project will celebrate the pivotal role that British Wool plays in classic and contemporary interiors. Countrylife magazine, which celebrates its 120th anniversary this year, commissioned photography of our carpets alongside sheep breeds, the fleece of which is used for our luxury wool-rich carpets. These images will also feature in the September 13 issue of the magazine but if you are attending Decorex make sure you pop over to stand F3 to ‘touch’.

Brintons wins Best Flooring Brand

Brintons has been named 'Best Flooring Brand' by Interiors Monthly magazine for the fourth year in a row!

Interiors Monthly take a look at service levels, product quality, product development and innovation when selecting their winner so we were delighted that this award acknowledges Brintons total service package. Natalie Littlehales, Consumer Marketing Manager for Brintons says “We believe that carpet is a foundation for creativity and a way to bring your space to life. After another busy year we are delighted to be recognised by Interiors Monthly as the Best Flooring Brand yet again.”

We are committed to bringing you gorgeous carpets, made from the finest quality wool, using the highest standards in production. We want to bring you style and comfort, without losing durability and sustainability. Take a look at our beautiful carpets and order a sample today to see for yourself why we were chosen!

Brintons designs carpets for the Sheraton Grand Park Lane

Sheraton Grand Park Lane, the famed Art Deco hotel in the heart of Mayfair, has recently reopened after a luxurious renovation programme to celebrate the hotel’s glamorous 90-year history.

Our commercial team collaborated closely with MKV Design on the opulent restoration and redesign of this grande dame of London’s most sophisticated hotels, having been selected to design and manufacture woven axminster carpets for the 1920’s inspired guestrooms, and famed Grade II listed art deco ballroom, silver gallery, oak room and corridors.

From its heyday as the hangout of choice for socialites, artists and aristocracy, the Sheraton Grand London Park Lane has a long history of bringing people together to celebrate, to dine, to party and to dance. The multi-million pound renovation project draws on the property’s rich heritage while adding modern stylish touches throughout the historic property.

The luxuriously textured carpet was selected and specified not only for the specific use of each space, but also to reflect the lavish 1920’s inspired architectural details. While the design of each Brintons carpets is therefore different, each pattern is a modern interpretation of bold Art Deco motifs inspired by the refined elegance of the 1920s born of the art movements of the period and the early years of the silver screen and cruise travel. An elegant palette of mauves, purples, golds and neutral greys and browns – and a recurring geometric droplet form - unite the carpet designs to bring a seamless feel to the opulent décor of the overall scheme – We hope you like it!

Don't miss Brintons at Clerkenwell Design Week

Brintons are collaborating with contemporary artist and filmmaker Shezad Dawood for a pop-up art installation at Clerkenwell Design Week. General Project’s new creative workplace venue, Technique 132 -140 Goswell Road will be transformed into an immersive art installation, made using Brinton’s High Definition Weave technology.

Image: Avebury Textile, 2017, Courtesy of the artist and Timothy Taylor, London

We can now reveal our exciting schedule for the week and are inviting design savvy visitors to visit us at the pop-up art installation on the 23rd to 25th May. (132 -140 Goswell Road, EC1V 7DY)

Keeping creativity in the city: Tuesday 23 May 2017, 6 – 7pm

This debate will explore the critical issue of how developers, architects and activists must join forces to preserve and develop London’s creative workspaces, and endeavour to find commercially viable, sustainable solutions to the increasing affordability challenges facing the city’s designers, makers and artists, if the capital is to retain its creative capital. On the panel will be Jacob Loftus, CEO of General Projects, Candida Gertler, co-founder of Outset contemporary arts fund, Andrew Harris, co-director of Bartlett Urban Lab and Matt Yeoman, director of BuckleyYeomanGray Architects. The talk will be chaired by James McLachlan editor of Icon Magazine.

• Jacob Loftus, CEO General Projects

• Candida Gertler, Co-founder OUTSET Contemporary Arts Fund

• Andrew Harris, Co-director of The Bartlett Urban Lab

• Matt Yeoman, Director BuckleyYeomanGray Architects

Chair: James McLachlan, Editor of Icon Magazine

From canvas to carpet: Wednesday 24 May 2017, 8.30 – 10am

This talk will explore the creative and technical process of transforming and translating complex designs into Carpet. Emma Cassidy, Head of Creative Design at Brintons will be in discussion with contemporary artist and film maker Shezad Dawood, to discuss Dawood’s recent collaboration with the heritage English brand. For the installation Dawood has created a triptych from the fabrics and then printed and rendered visual motifs and themes from his own archive of work, across film, painting and sculpture. The discussion will be chaired by freelance writer Suzanne Trocmé and take place in the loading bay of Technique 132-140 Goswell Road.

• Shezad Dawood, Contemporary artist and film maker

• Emma Cassidy, Head of Creative Design Brintons

Chair: British designer, curator and author Suzanne Trocmé

The fall and rise of Clerkenwell: Thursday 25 May 2017, 6pm - 7pm

Chaired by Architecture critic, writer and broadcaster, Tom Dyckhoff, this debate uncovers the essential ingredients for a creative community, by charting the transformation of this quintessential case study from declined industrial quarter in the 1980s to today's cultural powerhouse. We bring together key figures from this journey to uncover the conditions necessary to create a successful post-industrial neighbourhood, mirroring the UK's own reinvention from manufacturing to service economy.

• Piers Gough, Director CZWG Architects

• Sarah Gaventa, Cultural regeneration consultant and commentator

Chair: Tom Dyckhoff, Architecture critic, writer and broadcaster


Brintons donates to Scrapstore

We are always looking for ways to reuse and recycle our leftover yarn and carpet samples. Recently we were more than happy to donate various samples to a wonderful UK based charity - Children's Scrapstore. Their PR Officer Ella shares a little more about what they do....

The Children’s Scrapstore charity launched in Bristol over 30 years ago in a small lock up, with just one aim - to provide materials for children to use creatively through play. Fast forward to today and Children’s Scrapstore still operate by the same values, but in a much larger warehouse, with branches in Taunton, Weston-Super-Mare and Salford. This kind of growth would not have been possible without the help of our loyal suppliers, like Brintons.

Children’s Scrapstore provides access to cheap and abundant materials, and we rely on donations of scrap which our members can collect to use with children and adults in creative, educational or care settings. Through our member groups and the Scrapstore PlayPods® programme, Children’s Scrapstore reaches over 500,000 children nationwide, and helps enrich their play and creativity.

A Scrapstore PlayPod® is a permanent structure filled with loose parts for children to use during break times. Over 300 schools across the country have Scrapstore PlayPods®, where they provide children with the opportunity to explore materials not usually found in a school playground. All of these resources, like everything in the Scrapstore, is donated by businesses and manufactures from across the UK to help us reach more and more children each year.

Children’s Scrapstore would like to thank Brintons for their generous donation of over 30,000 carpet samples. Brinton’s kind donation will directly impact the wellbeing of children up and down the UK, not only by enriching play and break time in schools, but also by providing thousands of opportunities to use these simple carpet samples to create seats, slide mats, dens and countless other ideas which come only from the imagination of a child.

Written by Children's Scrapstore

Brintons scores hat trick at Chelsea!

The wool flooring industry gathered last week (15th March) to receive recognition at the 2nd Campaign for Wool International Carpet and Rug Awards. The prestigious event was held at Stamford Bridge, (home of Chelsea FC) where many attendees were also exhibitors at Wool Floor Show London. This exciting event for wool flooring provided a retail trade, design and contract showcase in central London.

The Campaign for Wool established the awards in 2016 to highlight the diversity and breadth of quality in design, production, innovation and marketing across the carpet and rug sector. Over 65% of wool from the UK and a significant proportion of New Zealand wool is used in flooring.

There were over two hundred entries for fifteen categories so we were very proud to bring home three prizes;

Creative Marketing Initiative Award

Our 2016 ‘Fleece to Floor’ marketing campaign was awarded the Creative Marketing Initiative Award. This campaign showcased our craftsmanship, heritage and style through a series of videos and beautiful images.

Woven Carpet Installation of the Year

Our beautiful custom designs for the Queen Mary 2 cruise ship were awarded winner of the ‘Woven Carpet Installation of the Year’ award. Brintons was appointed by SMC Design and worked closely with Cunard UK to provide nearly 20,000 m2 of luxury axminster carpets to the 150,000 tonne transatlantic liner, taking inspiration from the original Queen Mary.

A finalist slot was also awarded to Brintons in this category for our work at The Principal York hotel. Luxury lifestyle hotel, The Principal York opened in November 2016 after an award-winning remodelling and refurbishment programme that includes bespoke carpets and rugs designed and made by Brintons.

Designer Collaboration of the Year

This award recognised our design partnership with Stacy Garcia. The collection, which includes 14 patterns, draws inspiration from diverse disclipines of the art universe ; abstract expressionism collides with contemporary graphic design, and digitally rendered textures melt between layers of mixed media paintings

Bridgette Kelly, Interior Textiles Director of the Campaign for Wool said “The judging panel were very impressed by the high standard of the entries this year, it was a real showcase of high standards on all fronts and particularly pleasing to see the engagement - our industry can be very proud of itself.”

We were thrilled to receive our awards at the event!

Brintons collaborates with Birmingham City University

Birmingham City University's Trends project plays a pivotal role in showcasing future trends to the industry. The project is a collaborative partnership with Color Hive and includes working collaborations with industry partners such as Ikea, Tektura and Brintons. The Trends Exhibition was held 22nd-25th January 2017 at the January Furniture Show, NEC, Birmingham.

This year’s project involved tasking third year Textile Design students with contributing to two trends that Color Hive identified for Autumn/Winter 2017. The trends selected were ‘Grace’ and ‘Punk’.

Grace has a colour palette that includes soft shades of green and ochre with rose and cashmere cream. Using moody backdrops of dark colours including laurel green, navy and peat brown, it allows for light and mid tones to combine to create a rugged natural world look.

The references include serene landscapes of Scottish heather on misty mountains that present some interesting design challenges to create unique designs. It becomes a very real journey of exploration, which causes individuals to question their own thoughts and interpretations of grace and match it with the serene and luxurious roots that has formed Grace into a trend.

Punk by contrast presents a real opportunity to explore the anarchic and exuberant spirit of punk. It allows for exploration of personal freedom that is boldly inclusive but rejects the common clichés. Punk allows for inclusive inspiration taken from challenging social views through design in new technologies such as the internet, exploring overt embellishment in areas such as jewellery along with tribal references and the development of rich gaming landscapes. It provides a rich, diverse field of colour while avoiding and challenging clichés making it rich for exploration.

The Punk colour scheme is usually dominated by rich and sensual dark tones using pinks and yellows to provide balance, all grounded in pale shade blush white. It is a broad opportunity to create something uniquely personal, reflective, and challenging.

The aim of the project was to question the existing design interpretations and allow for creative and personal responses from the students to push the boundaries of design. Selected concepts from the students design proposals were realised, actualised, and made into products for display, including BCU students Ella Downes and Helen Johnston, constructing a carpet design based upon each trend.

Ella Downes was awarded the Carpet Design Award at the show by Brintons as the design team particularly loved the texture in the design.

Brintons wins Design award

We are so excited to have been awarded a “Best of Design” award from Houzz, the leading platform for home renovation and design. Brintons Timorous Beasties Grain du Bois dining room image was selected by the Houzz community from among more than one million active home building, home improvement and design industry professionals work.

The Best Of Houzz is awarded annually in three categories: Design, Customer Service and Photography. Design award winners’ work was the most popular among the more than 40 million monthly users on Houzz. A “Best of Houzz 2017” badge will now appear on our profile, as a sign of our commitment to excellence. These badges help you to identify the most popular brands and top-rated home professionals on Houzz.

Design is at the heart of everything we produce, it is our key ingredient to success, and 2017 will be no different, with new launches planned throughout this year.

“We’re so pleased to award Best of Houzz 2017 to this incredible group of talented and customer-focused professionals, including Brintons, said Andrew Small, MD of Houzz UK and Ireland. “Each of these businesses was singled out for recognition by our community of homeowners and design enthusiasts for helping to turn their home improvement dreams into reality.”

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