Why do we love neutrals?

Neutrals have a long history in interiors of the 90s, early 00s and even into current schemes with beige and then grey taking it in turns to be at the forefront of UK home design. Here at Brintons we’ve seen these shades remain firm favourites for years now and here are some of the top reasons why we all love neutrals.


A neutral will allow you to introduce items and objects that are personal to you. The neutral design of the rest of the room, will ensure that the personal objects, which give your home its identity and reflect its owner, will shine and become the focal point rather than fighting against the rest of the scheme.


It is well known that a neutral interior will make any property attractive to a potential buyer, especially if you are decorating to put your property on the market, selecting a good quality carpet in this shade will inevitably work in your favour during a sale, instead of an old, or cheap carpet, as it helps make the home feel well designed and welcoming.

Show off your architecture

A neutral scheme will also work well where you want the property’s architecture to shine through providing the perfect setting for the design and build to take the forefront, whilst also retaining and ensuring the interior is welcoming.


Decorating with neutral shades and carpets ensures that your scheme will have longevity, as a base you can bring in accessories to add on-trend elements, whilst retaining an overall scheme that will remain timeless for many years to come. For many a neutral carpet is an investment in the design of the property, which will add and retain its value.

Remember though; not all neutrals are equal and of course we truly believe a cheap floor will turn a classic neutral scheme into something with very little appeal. For the scheme to work, a good quality wool-blend carpet is essential. Take a look at our neutral shades for some more inspiration.

Looking after your Brintons carpet

Brintons carpets use an 80% wool/20% nylon blend that creates long-lasting luxury and optimises performance from both fibres. Some people are nervous about choosing a wool product for their home but with a little care and attention it's really simple to keep a Brintons carpet looking good for years. Here are a few of our top tips:

Regular vacuuming

It sounds obvious but regular vacuuming is the most important thing you can do to keep your carpet clean. You cannot over vacuum a carpet and it will not harm your carpet if you do it as soon as it has been laid and at regular intervals after that, even if it does not look particularly dirty.

Use an entrance mat

All types of flooring get dirty although some show soiling more than others. Matting should be used to help keep your carpet clean at entrances/doorways where the risk of soiling is most likely. Remember to keep these mats clean too so that any soiling does not spread onto the carpet. When you have your carpet fitted ask if there will be any spare cuts leftover as you may be able to turn that into an entrance mat.

Don't rub!

Due to the nature of the wool fibre, it will generally hide soiling better than synthetic products and also is easy to clean. This essentially gives you time to blot up a spill before it soaks into the carpet but unfortunately, often we panic, grab the first detergent we can find and scrub the living daylights out of the spot! This causes pile distortion and can damage the carpet. Instead use a blotting/dabbing action or even better, a wet suction vacuum cleaner if available. It’s important that you do not rub as this will cause the pile to burst, making it appear slightly fluffy and lighter in appearance.

For specific spillage and stain advice or information about professional cleaning visit our Caring for your Carpet page or download the WoolSafe App for easy access to help.

Brintons on Tour

It's a busy week for Brintons as we head down to London for two major shows this week.

Clerkenwell Design Week: 22nd-24th May 2018

Our new Craigend Collection designed by long-term collaborators Timorous Beasties debuts at Clerkenwell Design Week 2018.

This new commercial carpet series was inspired by textures and surfaces found naturally underfoot, including sand dunes, stone moss and lichen, all re-imagined in the Brintons signature blend of 80% wool and 20% nylon. With Craigend, Timorous Beasties have called upon their fascination with the often-brutal beauty of the natural world, as well as taking aesthetic inspiration from different crafting materials including paint, ink and fabric.

Taking over St Johns Square the collection is debuted this week in an impressive pop-up installation, open to the public. The space showcases a unique selection of woven carpet designs taken from the new collection. Famous for their outstanding diversity of pattern and large scale designs, Timorous Beasties are a favourite with our commercial customers but should you wish to bring a touch of their style into your space don't forget we have a Timorous Beasties collection specifically for homes too.

RHS Chelsea Flower Show: 22nd-26th May 2018

As long term users and supporters of British Wool we have plenty of friends who are in the know about what a wonderful and versatile material we are working with. Kim from Twool got in touch with us as she wanted her stand at the Chelsea Flower Show to be as packed with as much of this brilliant fibre as possible so we were more than happy to supply her stand with a wool-rich carpet from our City Plaids range. Twool products are made in Devon from the ‘lustre’ long wool of the rare breed Whiteface Dartmoor sheep and their range varies from gardening accessories to dog leads and housewares.

Brintons Wins Best of Houzz

We are excited to share that yet again we have been presented with a “Best of Design” award from Houzz, a leading platform for home renovation and design.

Our Timorous Beasties Grain du Bois dining room image was selected by the Houzz community from among more than one million active home building, home improvement and design industry professionals.

The Best Of Houzz is awarded annually in three categories: Design, Customer Service and Photography. Design award winners’ work was the most popular among the more than 40 million monthly users on Houzz so we are thrilled that you all still love this image and carpet design.

To see more visit the Houzz Best of 2018 slideshow here.

Pantone Colour of the Year

Pantone® has announced their colour of the year for 2018 - PANTONE 18-3838 “Ultra Violet”. A dramatically provocative and thoughtful purple, this colour communicates originality, ingenuity, and visionary thinking that points us towards the future.

Leatrice Eiseman, Executive Director of the Pantone Colour Institute says “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue- based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come”.

Interiors are often influenced by Pantone's predictions so look out for sumptuous bluey purple fabrics and accessories. Deep shades can transform a room with a bold statement, or can tone down a room as a subdued pairing. In carpet terms these shades work perfectly against many shades of our carpets or embrace it wholeheartedly with a Bell Twist shade such as Damson or Twilight.

Brintons joins Carpet Recycling UK

Increasingly, businesses, householders and local authorities are looking for better alternatives for the recycling of unwanted carpet materials. Brintons are proud to now be a member of Carpet Recycling UK, a not for profit membership association working to increase the recycling of carpet waste across the UK.

Carpet Recycling UK help to ensure that the growing demand for carpet recycling services is met. Through innovation in end-of-life solutions for carpets they envisage a world where 100% of all carpet waste is diverted from landfill through either re-use or recycling.

Many of our current retailers offer a takeback service and can recycle the carpets that they uplift from your homes. If you would like more information then do take a look at the Carpet Recycling website for more advice and recommendations.

We are fully committed to striving to improve the products and services we offer to all of our customers while minimising any negative environmental impacts or safety risks. We already recycle our yarn and thread waste to create our Brinfelt underlay and look forward to working with Carpet Recycling UK to further improve our efforts.

Brintons at Wool Fusion

Wool Fusion is the latest celebration of wool spearheaded by HRH The Prince of Wales' Campaign for Wool. As part of Wool Week 2017 the exhibition features an impressive collection of fabrics, photography, furniture and fashion all showcasing the beauty and versatility of this natural material. The campaign has inspired everyone from designers to manufacturers, high street brands to bespoke retailers all of which are represented in the exhibition.

Brintons collaborated with textile designer Angie Parker to create an axminster stair carpet design named Fryktlos. The pairing of the collaboration between Angie's organic, handwoven style with our custom QuickWeave process allowed the design to be swiftly reproduced in a large quantity using the Brintons signature 80% wool/20% nylon blend.

Image  - Angie Parker's original handwoven design

Whilst not everyone is lucky enough to commission their own flooring design we wanted to show what is possible within wool and fitted on the main stairwell this carpet knits together pieces installed both upstairs and downstairs, ensuring visitors transition from wool installation to wool installation is seamless. 'Fryktlos' embodies the fusion between the independent design community and established bodies like us who are both invested in the wool industry - we hope you like it!

Image - Our bespoke QuickWeave axminster carpet

To see some more pictures from the Wool Fusion event take a look at our Instagram.

‘Touch’ at Decorex

Celebrating 40 years in 2017, Decorex is internationally renowned for being the destination where interior design professionals gather to discover the finest and most coveted luxury products from new, emerging and established talent.

Creating a space that looks good is important, but interiors are more than this, they help you relax; welcome family and friends or get cosy and comfortable. At Decorex this year four interactive areas are being created to explore sight, sound, smell and touch through displays that embrace all of these design senses.

We have been thrilled to collaborate with Country Life magazine, British Wool and two other leading interiors brands - Zoffany and Roger Oates - to explore the tactile possibilities of wool and create the ‘Touch' feature area. This project will celebrate the pivotal role that British Wool plays in classic and contemporary interiors. Countrylife magazine, which celebrates its 120th anniversary this year, commissioned photography of our carpets alongside sheep breeds, the fleece of which is used for our luxury wool-rich carpets. These images will also feature in the September 13 issue of the magazine but if you are attending Decorex make sure you pop over to stand F3 to ‘touch’.

Brintons wins Best Flooring Brand

Brintons has been named 'Best Flooring Brand' by Interiors Monthly magazine for the fourth year in a row!

Interiors Monthly take a look at service levels, product quality, product development and innovation when selecting their winner so we were delighted that this award acknowledges Brintons total service package. Natalie Littlehales, Consumer Marketing Manager for Brintons says “We believe that carpet is a foundation for creativity and a way to bring your space to life. After another busy year we are delighted to be recognised by Interiors Monthly as the Best Flooring Brand yet again.”

We are committed to bringing you gorgeous carpets, made from the finest quality wool, using the highest standards in production. We want to bring you style and comfort, without losing durability and sustainability. Take a look at our beautiful carpets and order a sample today to see for yourself why we were chosen!

Brintons designs carpets for the Sheraton Grand Park Lane

Sheraton Grand Park Lane, the famed Art Deco hotel in the heart of Mayfair, has recently reopened after a luxurious renovation programme to celebrate the hotel’s glamorous 90-year history.

Our commercial team collaborated closely with MKV Design on the opulent restoration and redesign of this grande dame of London’s most sophisticated hotels, having been selected to design and manufacture woven axminster carpets for the 1920’s inspired guestrooms, and famed Grade II listed art deco ballroom, silver gallery, oak room and corridors.

From its heyday as the hangout of choice for socialites, artists and aristocracy, the Sheraton Grand London Park Lane has a long history of bringing people together to celebrate, to dine, to party and to dance. The multi-million pound renovation project draws on the property’s rich heritage while adding modern stylish touches throughout the historic property.

The luxuriously textured carpet was selected and specified not only for the specific use of each space, but also to reflect the lavish 1920’s inspired architectural details. While the design of each Brintons carpets is therefore different, each pattern is a modern interpretation of bold Art Deco motifs inspired by the refined elegance of the 1920s born of the art movements of the period and the early years of the silver screen and cruise travel. An elegant palette of mauves, purples, golds and neutral greys and browns – and a recurring geometric droplet form - unite the carpet designs to bring a seamless feel to the opulent décor of the overall scheme – We hope you like it!

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