23rd March 2017
The wool flooring industry gathered last week (15th March) to receive recognition at the 2nd Campaign for Wool International Carpet and Rug Awards. The prestigious event was held at Stamford Bridge, (home of Chelsea FC) where many attendees were also exhibitors at Wool Floor Show London. This exciting event for wool flooring provided a retail trade, design and contract showcase in central London.
The Campaign for Wool established the awards in 2016 to highlight the diversity and breadth of quality in design, production, innovation and marketing across the carpet and rug sector. Over 65% of wool from the UK and a significant proportion of New Zealand wool is used in flooring.
There were over two hundred entries for fifteen categories so we were very proud to bring home three prizes;
Creative Marketing Initiative Award
Our 2016 ‘Fleece to Floor’ marketing campaign was awarded the Creative Marketing Initiative Award. This campaign showcased our craftsmanship, heritage and style through a series of videos and beautiful images.
Woven Carpet Installation of the Year
Our beautiful custom designs for the Queen Mary 2 cruise ship were awarded winner of the ‘Woven Carpet Installation of the Year’ award. Brintons was appointed by SMC Design and worked closely with Cunard UK to provide nearly 20,000 m2 of luxury axminster carpets to the 150,000 tonne transatlantic liner, taking inspiration from the original Queen Mary.
A finalist slot was also awarded to Brintons in this category for our work at The Principal York hotel. Luxury lifestyle hotel, The Principal York opened in November 2016 after an award-winning remodelling and refurbishment programme that includes bespoke carpets and rugs designed and made by Brintons.
Designer Collaboration of the Year
This award recognised our design partnership with Stacy Garcia. The collection, which includes 14 patterns, draws inspiration from diverse disclipines of the art universe ; abstract expressionism collides with contemporary graphic design, and digitally rendered textures melt between layers of mixed media paintings
Bridgette Kelly, Interior Textiles Director of the Campaign for Wool said “The judging panel were very impressed by the high standard of the entries this year, it was a real showcase of high standards on all fronts and particularly pleasing to see the engagement - our industry can be very proud of itself.”
We were thrilled to receive our awards at the event!